One of the oldest coffee producer in Bali, Bhineka Djaja, is making innovation by introducing civet cocoa (cokelat luwak). The chocolate is claimed to offer different kind of delicacy. According to Bhineka Djaja Director, Wirawan Tjahjadi, the chocolate has been patented in 62 countries.
“If there is civet coffeee, why don’t we try to make civet cocoa,” said Wirawan when met at the 2015 InterFOOD Bali Hotel & Tourism.
Wirawan added that the chocolate that has been eaten by civet is has no bitter flavor.
“Therefore this is a sugar-free chocolate,” Wirawan promoted, adding that international tourists from China, Japan, and Korea are fans of the chocolate.
“Locals are still reluctant to spend more money on chocolate. It is priced from Rp100,000 to Rp400,000 , and not many Indonesians are buying it. Therefore, our segment is more of foreign tourists."
Despite of the expensive price, Wirawan said, he had sold around 5,000 packages of civet cocoa.
“We continue hopeful that the civet cocoa would help empowering local farmers. In addition, we want to establish our distinctive culinary,” Wirawan said.
