Since the ancient times of the Egyptians, Romans and Greeks, the people of the Hindu kingdom had enjoyed the delights of spa and massage as they sought to rejuvenate and improve their health. There are a lot of spa products bought from Bali in large volumes and then packaged abroad and claimed as foreign products.
Balinese spa treatments had continued to evolve, as the teachings written on the lontar, ancient palm leaf scripts, had been combined with advanced technologies and equipment. Along with the improvement, Balinese spa therapists had also won many international competitions overseas, marking out the Balinese brand in the spa and massage industry. Today, Balinese massage therapists are among the most sought after workers across swathes of the globe, including Asia Pacific, Europe, Russia, the Middle East and the US.
Along with the high demand for Balinese spa therapists, Balinese spa products have also gained popularity. In eastern Europe, the Balinese spa product Boreh Bali has even been acknowledged as having medicinal effects on health.
Due to fierce global competition among spa businesses, it is high time to preserve and appreciate Balinese spas by registering patent rights.
Balinese spa products were mostly produced by small-and-medium-scale home businesses. Some of these small enterprises sell in large quantities to export businesses. After being packaged abroad, the products are given a different brand name, just like Balinese cloth, Balinese spa products and the massage skills of Balinese spa therapists also needed to be patented.