Bali was rapidly becoming popular as a spiritual tourism destination, as evidenced by itinerary requests to travel agents from groups of foreign tourists. Most of the groups are from Australia, the US, Japan and Europe. They usually regularly do activities like yoga or meditation. The percentage of travel agents organizing spiritual tourism packages was around 10 percent, while the percentage of tourists coming to Bali to enjoy spiritual activities was roughly 5 percent of all incoming foreign tourists.
Within a month, some travel agents handle three or four groups of between 10 to 15 people, and the number shows an upward trend.
Tourists who join a spiritual tourism package usually look for quiet, secluded places to do meditation. Places like Kintamani, Besakih Temple and Pucak Mangu Temple in Pelaga are among their favorite places, where they may find a strong “spiritual vibration”. There are also some tourists who request night visits to Tanah Lot Temple as it is much quieter when the hordes of day-time visitors have left.